how flowers make
us feel
Emotional
Impact of Flowers Study – Article quoted from Society of
American Florists Do flowers make us happy?
In
the floral industry we understand the positive impact flowers
have on people. To demonstrate this scientifically, SAF
partnered with world-renowned researcher Jeannette Haviland-Jones,
Ph.D., of Rutgers, The State University of New Jersey, on
a groundbreaking study to examine the effect of flowers
on human emotion and well being. After ten months of working
closely with the Rutgers research team, on September 22,
2000 at the Consumer Marketing Breakfast at SAF's 116th
Annual Convention in Palm Beach, Florida, SAF unveiled to
the industry the results of the first-ever Emotional Impact
of Flowers Study. In a captivating presentation by Dr. Haviland-Jones,
convention attendees learned that the presence of flowers
triggers happy emotions, heightens feelings of life satisfaction
and affects future behavior in a positive manner far beyond
what is normally believed. As a result, flowers prove to
be a natural and healthful moderator of moods. "Common sense
tells us that flowers make us happy," said Dr. Haviland-Jones.
"Now, science shows that not only do flowers make us happier
than we know, they have strong positive effects on our emotional
well being." Specifically, the SAF-sponsored research reveals
the following:
1.
Flowers have an immediate impact on happiness. Study participants
expressed "true" or "excited" smiles upon receiving flowers,
demonstrating extraordinary delight and gratitude. This
reaction was universal, occurring in all age groups.
2.
Flowers have a long-term positive effect on moods. Specifically,
study participants reported feeling less depressed, anxious
and agitated after receiving flowers, and demonstrated a
higher sense of enjoyment and life satisfaction.
3.
Flowers make intimate connections. The presence of flowers
led to increased contact with family and friends.
4.
Flowers are a symbol for sharing. The study explored where
in their homes people display flowers. Once received, arrangements
were placed in areas of the home that are open to visitors
- such as foyers, living rooms and dining rooms - suggesting
that flowers make the space more welcoming and create a
sharing atmosphere. "The symbolic significance and the universal
impact of flowers remains its outstanding feature," added
Dr. Haviland-Jones. "In my work, I rarely find anything
that contributes to such significant mood changes as the
floral arrangements did."
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