BASIC PRINCIPLES

1. Find the value

Anytime touchdowns and receiving-yard ladders are where you believe the books leave opportunity.

Instead of simply asking:
“Will A.J. Brown get 70 yards?”

You’re asking:
“If we already think he can have a big game, what does DraftKings pay us for 100+?”

That teaches people the strategy without sounding overly technical.

2. Build smarter tickets

One player. One game. One chance.

Whenever possible, spread picks across different games and kickoff windows.

We’d rather need one touchdown in three different games than three things to happen in the same game.

3. Bet small. Win meaningful.

We’re not trying to bet $100 to win $90.
We’d rather risk $10 on a carefully built ticket that can return $300–$800+.